With a packed program of parties, visual arts, theatre, music, cabaret, film and more, this LGBTQIA+ festival in Melbourne is everything.
We love a good party, and Midsumma Festival is one of our favourites of the year. You’ll spot us sprinkled throughout, glitter and all, starting with the Midsumma Carnival on Sunday, 22 January. Held at Alexandra Gardens in Melbourne’s CBD, this full-day extravaganza kicks off with a bang and features a line-up of LGBTQIA+ acts across three stages. We’ll be running the Zero% Bar, serving free and tasty, non-alcoholic* cocktails and drinks to everyone who stops by. Find us from 11am to 5pm, along with Queen of Cocktails Sasha Starr.
While you’re at the Zero% bar, you’ll also see our regional community partner Q+ Hub. These legends travel Australia with their own pop-up shipping container, connecting and championing queer communities through a variety of mediums. Get in there and write a message of solidarity and support for our regional queer communities. Q+Hub hits the road after Midsumma Carnival and heads to other pride festivals across the country, so those messages of love will reach far and wide. You can also buy a raffle ticket in support of Q+Hub while you're there.
During January, we’ve invited talented local artist Sarah Jennifer to create a mural on the side of our Dan Murphy’s Prahran store – make sure you get along to see her in action or to check out the finished piece. It’s going to be amazing.
You also won’t want to miss the Midsumma Pride March on Sunday, 5 February, which travels down St Kilda’s Fitzroy Street. This iconic march celebrates solidarity in gender and sexuality diversity, and draws more than 50,000 people strutting their stuff. We’ll be there with bells on, and keep an eye out for our marching band, led by two fabulous drag queens – Sasha Starr and Maple Bacon, who is also one of our very own Dan Murphy’s team members. Phenomenal name, right?

