Frequently Asked Questions
Why do we show the "Why pay $x elsewhere" price?
Dan Murphy's is committed to offering low prices across Australia's largest liquor range. The comparison price is displayed to show you potential savings when compared to a competitor’s price at a particular point in time.
Which competitors are included in the comparison?
Our competitor comparison is based on prices in the relevant state from major liquor retailers who operate across Australia.
How is the comparison price determined?
The price listed is the highest competitor price found in the market, based on website price scrapes conducted on the date and within the State specified on the ticket (e.g., Wed xxx in Qld).
What does "like-for-like product basis" mean?
This ensures the price is compared against the same product, including the size and brand. It excludes any temporary or sitewide offers that may be available, such as online only promotions.
What if I find a lower price than the one listed on the ticket?
While the comparison price was accurate at the time the ticket was printed, if you find a cheaper price elsewhere, we will beat it as part of our Lowest Liquor Price Guarantee. Terms and Conditions apply. (See Lowest Liquor Price Guarantee details or visit danmurphys.com.au for details).