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Why it’s time to bring back pink gin

Read time 3 Mins

Posted 02 Oct 2025

By
Emily Reed

A glass and a bottle of pink gin against a pink background

If your G&T isn’t blushing, you’re doing it wrong.

Something has been missing from our cocktail cabinet. It’s fruity, it’s unexpected and it’s the perfect shade of pink. You know what we’re talking about – what happened to pink gin? One minute it was all the rage, the next, people forgot it was a thing. Well, shame on us because this fruit-infused, perfectly blush-hued spirit is worth a closer look, and we’re petitioning to bring it back, just in time for gin-sipping weather.       

Far from being a new gimmick, pink gin actually dates back to the 1800s. Its origins are rooted in the British Royal Navy, where sailors, seeking relief from seasickness, combined their daily ration of gin with Angostura bitters. Today, modern iterations of pink gin are typically crafted by infusing traditional gin with fruits like raspberries, strawberries or citrus, and sometimes incorporating botanicals like hibiscus or rose petals – it’s really up to the distiller. This process offers a subtle sweetness and vibrant colour, distinguishing pink gin from its classic counterparts.

Whether enjoyed neat, with tonic or in cocktails, pink gin is the way forward. Here are six of our favourites. 

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1. Gordon’s Premium Pink Gin

Inspired by the brand’s OG recipe dating back to the 1880s (yep, that’s how long Gordon’s have been in the gin game), their Premium Pink Gin reimagines the classic London Dry with a contemporary, fruit-forward character. This has a crisp, juniper-led base of Gordon’s with the natural sweetness of ripe raspberries and strawberries, accented by a subtle tang of redcurrant. Made exclusively with natural fruit flavours, it delivers an authentic berry taste that’s equal parts refined and approachable – not to mention a little bit fun, too. It’s equally suited to a refreshing gin and tonic or a more adventurous cocktail like a Pink Gin Fruit Punch, where it mixes perfectly with sparkling rosé and grapefruit soda, along with a bunch of fresh fruit. It’s also damn simple to make, so it’s very picnic-appropriate. Could it be the cocktail of summer? We’re willing to bet on it.
Member Offer
$53 per bottle Non-Member: $59.99 each

2. La Planchelière French Craft Pink Gin

The French just get so much right: cooking with lots of butter, drinking hot chocolate out of a bowl and eating snails. Okay, that last one might be polarising, but this pink gin from La Planchelière proves they know what they’re doing when it comes to contemporary takes on the classic spirit. With an elegant pink hue, thanks to the gentle infusion of strawberries, and a harmonious blend of botanicals – including juniper and delicate herbal notes – it balances sophistication with approachability. This makes it an ideal choice for seasoned gin enthusiasts as well as those exploring the pink drink for the first time. It shines in a classic G&T, paired with a good-quality tonic water and garnished with fresh strawberries or a twist of lemon peel. For something lighter, mix it with soda water and ice, finished with a sprig of mint.
$56.99 each

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3. Vickers Pink Gin

A contemporary take on the classic London Dry? Look no further. Expect the crisp clarity of traditional gin paired with a vibrant medley of berry flavours, and aromas of ripe strawberries, raspberries and blackcurrants layered over the familiar hint of juniper. On the palate, this is a smooth and well-rounded winner. It’s best served as one part gin to three parts tonic, garnished with fresh berries to amplify its natural sweetness (it’s also so pretty!). It can hold its own in a cocktail, too. Our pick is a Pink GinDM_93873 Spritz, a fun tipple that invites every at-home mixologist to try enhancing the notes of the pink gin with berry fruits or berry flavoured tonics for a big ol’ berry hit. And why not? It is spring, after all. 
Member Offer
$44 per bottle Non-Member: $50.99 each

4. Ampersand Pink Gin & Soda 4% Cans

Pink gin and soda in a can, ready to be sipped on a picnic rug? Dreams do come true. This is a refreshing and convenient ready-to-drink option for anyone seeking a light, berry-infused gin on the go. Want to see that shade of pink while you sip? Pour it into a glass with some ice and top it with a strawberry or two. Nice! Crafted with locally distilled London Dry-style gin, it’s infused with wildberry flavours and mixed with soda water for a crisp profile that cuts through a warm spring afternoon.
Member Offer
$20 per pack of 4Non-Member: $24.99 pack (4)

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5. Tread Softly Pink Gin

Here’s another Aussie pink gin that’s kicking goals, this time from the Tread Softly team. Crafted in Victoria, this gluten-free spirit delivers a vibrant aromatic profile dominated by juniper and finger limes, with layered notes of pink peppercorn, hibiscus, cinnamon, lemon myrtle and nutmeg. Sounds pretty damn tasty, if you ask us. But there’s more going on with this one that’s worth celebrating. For every six bottles sold, an Australian native tree is planted, and the brand recently celebrated its one-millionth tree, cementing Tread Softly as an eco-conscious choice for contemporary gin lovers. We’ll drink to that! 
$65.99 each

6. Manly Spirits Lilly Pilly Pink Gin

We’re rounding out this list with a fruit-forward expression inspired by the berries of the lilly pilly tree (or Syzygium smithii). Handcrafted in small batches, this gin is a vibrant raspberry-infused pink drink and a complex blend of twelve native botanicals, including lilly pilly, riberry, native limes, blood orange, sea fig, rosella, nasturtium and a touch of juniper. The result? A refreshing and aromatic little number, with a classic juniper-led nose, soft raspberry notes on the palate and a dry, earthy finish that captures the essence of Australia’s coastal flora. Throw it in a G&T on a summer’s day and you’re laughing.
$79.99 each

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Looking for more ideas on how to use pink gin? Browse our collection of cocktail recipes, which you can filter by key ingredient to find other gin-based drinks. 
Shop related products
Gordon'sPremium Pink Gin 700mL
Premium Pink Gin 700mL
Member Offer
$53 per bottle Non-Member: $59.99 each
 
La PlanchelièreFrench Craft Pink Gin 700mL
French Craft Pink Gin 700mL
$56.99 each
 
VickersPink Gin 700mL
Pink Gin 700mL
Member Offer
$44 per bottle Non-Member: $50.99 each
 
AmpersandPink Gin Soda Cans 330mL
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Pink Gin Soda Cans 330mL
Member Offer
$20 per pack of 4Non-Member: $24.99 pack (4)
 
Tread SoftlyPink Gin 700mL
Pink Gin 700mL
$65.99 each
 
Authour image
Emily ReedEmily is a Melbourne-based writer partial to a good pét nat. Her hobbies include lining up songs on Spotify at house parties and hovering near cheese platters.
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Hit ListCocktailsSpiritsGin
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