Because once you learn to love bitter drinks, you’ll never go back.
Of the five basic tastes that make up the human palate, none is more overlooked than bitter. Sweet, salty, sour and umami get plenty of attention, but bitter is more of an acquired taste. That’s because bitterness isn’t easy to love – you need to train your tongue to get on board with its pungency. But once you do, there’s no going back. You’ll find yourself drawn to things like kale, dark chocolate and horseradish at every opportunity.
Kicking back with a bitter cocktail is one of the best ways to understand the flavour, especially when paired with food. Bitter drinks lift other flavours to delicious new heights, bringing depth to sweetness and rousing dishes that might be too rich or bland. And they’ll suit every moment of the meal: beforehand to wake up your tastebuds, during to ground rich foods, and after to digest.
From Italian aperitifs to fireside sippers, there’s a bitter-focused cocktail for every occasion. Below, we spotlight a few of our favourite bitter cocktails that we think will unlock your appreciation for the thinking person’s flavour.














