In 1952 a bright young man by the name of Daniel Francis Murphy was working in a liquor store owned and run by his father Timothy Murphy. Dan looked around one day and decided: I can run this better than my father.
So he did, setting up a store only a few hundred meters away.
Dan immediately began doing things differently. He bought in bulk and sourced many of his wines directly from overseas. He wrote stories and reviews about his wines, he held social functions and started a wine club. Dan Murphy’s retail concept was simple: offer the most extensive range at the lowest prices possible; add a passionate enthusiasm for what you sell; and you’ve got an unbeatable offer.
That's the Dan Murphy tradition that continues today in over 140 stores around Australia.
If you have never been to a Dan Murphy’s store, you are in for a rewarding experience. Simply, you will find the largest liquor range in Australia. Over 4000 different wines, local, imported, old and rare... we cater for all tastes. We also have more varieties of craft and imported beers and spirits than most bottle shops. And to top it all off we offer Australia’s Lowest Liquor Price guarantee*.
Dan Murphy's passion for wine was all consuming. His many roles in the wine industry included wine journalist, vigneron and founder of Australia’s earliest wine club. Mr Murphy was one of the first importers of wine to Australia and a great supporter of our growing wine industry. He was also a friend to many industry figures who have now assumed legendary status such as Maurice O’Shea and Max Schubert, the father of Grange.
Each of our stores carries over 3,500 products including hundreds of spirits and beers, and of course, thousands of wines as well as over 7,500 products available here online. We stock cellar release wines and directly import wines and other liquor products from around the globe. Whatever you’re looking for, whether it's tried and true, innovative or unusual, you'll find it at Dan Murphy's.
With such a large liquor range, it is the Dan Murphy’s staff that makes your shopping experience easy and enjoyable. It is imperative to have people who are extremely well versed in the whole range of liquor categories with a special emphasis on regional knowledge, food and wine matching, and cellaring. That's why Dan Murphy's has very knowledgeable team in every store, many with professional winemaking experience, selected for their passion and expertise.
In every store you will also find an experienced Product Expert, ably supported with dedicated staff, all with knowledge that they love to share. They are ready to help you find the perfect wine, spirit or beer for every occasion and suited to your budget.
Dan Murphy's supports the Responsible Service of Alcohol. New South Wales: Liquor Act 2007. It is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years.Victoria: WARNING: Victoria Liquor Control Reform Act 1998: It is an offence to supply alcohol to a person under the age of 18 years (Penalty exceeds $7,000), for a person under the age of 18 years to purchase or receive liquor (Penalty exceeds $600). WARNING. Under the Liquor Control Act 1988, it is an offence: to sell or supply liquor to a person under the age of 18 years on licensed or regulated premises; or for a person under the age of 18 years to purchase, or attempt to purchase, liquor on licensed or regulated premises.South Australia: Liquor Licensing Act 1997, Section 113. Liquor must NOT be supplied to persons under 18. Queensland: Under the Liquor Act 1992, it is an offence to supply liquor to a person under the age of 18 years. For more specific legislation in your state or territory visit our Liquor Licensing Acts page. ABN 88 000 014 675.