Lowest Liquor Price Guarantee*

Lowest Liquor Price Guarantee*

At Dan Murphy’s we pride ourselves on offering the Lowest Liquor Price Guarantee*. That means you can shop with confidence that when you buy from a Dan Murphy’s store, you are receiving the lowest price.

If anyone offers a lower price than us, show us and we’ll beat it*!


Terms and Conditions

  • Advertisements must be current and items identical.
  • Competitor must have stock available in quantity requested.
  • Competitors’ premises must be within 10km of our store.
  • Competitors’ conditions may apply. i.e. Payment type, location, freight, etc.
  • Excludes reproductions (e.g. photocopies, print outs etc.) of competitors’ vouchers.
  • Excludes trade buyers, online offers, online auction sites, duty free, liquidation or clearance sales.
  • We reserve the right to limit sales to retail quantities.

The Online Store

Our Online Store shows our national price. Like our ‘bricks and mortar’ stores, our Online Store has its pricing updated each morning and this is reflected on the web site.

You can also check the local store price of any product by setting ‘ Your Store’. If a product is not stocked in Your Store, the Online Store price will be displayed.

When you place an order for delivery, you are charged the price of the product in the store closest to the delivery destination postcode. If there is no store close to the delivery postcode, the Online Store price is charged. For Click & Collect orders, you are charged the price of the product in the collection store.

Prices for certain products like Beer and Ready to Drinks may have South Australian store prices that are higher than the Online Store price. This is due to the SA Container deposit legislation in South Australia.


Set Your Store

The ‘Set Your Store’ function allows you to set your local Dan Murphy’s store as ‘Your Store’.

You can set ‘Your Store’ through the Store Finder, or the site header.

This means you can:


  • See Stock availability for each product in Your Store;
  • Search faster for stock in other stores when using the “Find in Store” or Click & Collect availability feature; and
  • See Your Store’s local prices.
Can't find an answer in our help section? Contact Us Set your store for local prices and availability